Adding images to your content provides numerous benefits. It conveys professionalism, encourages interest and sharing, supports your point, adds vibrancy, and improves your Search Engine Optimization (SEO) ranking. It is also an excellent way to inject humor into your post and achieve an emotional connection with your readers. Interestingly, stock photography is not the only medium you can use to obtain all these. Stock illustrations are another method of visual communication that offers immediate and evident benefits. We found this list of the best stock illustrations here at StockPhotoSecrets.
Stock illustrations, like stock photos, are used by creative professionals online to save time and money. They are abundant and available in several stock agencies, such as iStock, Adobe Stock, and Stock Photo Secrets Shop. You can purchase the rights to use them in your own materials to add visual interest. While stock photos depict something in a literal way, illustrations engage your imagination in fun ways. They come in countless styles and forms that you can use to your advantage.
Here are the main reasons why you should use stock illustrations in your next project:
- THEY ADD PERSONALITY
Stock illustrations are visually different than the standard stock photos your audience see online. They add more depth to your personality and help you connect with your readers. The right illustration can help capture the true nature of your brand or project to shake things up and set you apart from your competition.
- THEY ARE VERSATILE
With a plethora of images available online, it can be challenging to find a great visual that delivers your message effectively. Illustrations make it easier for you as they are more interpretative than standard stock images. They freely ignore reality to express various themes and concepts.
- FOR SEO
The right visual enhance your audience’s experience and get the thumbs-up from search engines. Properly considered stock illustrations break up text and make your content easier to scan. They are also smaller, and they load faster. This is a user experience feature that converts visitors to readers and helps search engines understand your content.
- EASIER TO MODIFY
It can be frustrating to find a visual that doesn’t quite fit your needs. Fortunately, illustrations are easy to modify to make them more aligned to your brand or message. Just make sure you get the rights to alter the image.
- ATTRACT MORE ATTENTION
When you try your best to understand how your audience may react to your images, you’ll be able to capture their attention. Stock illustrations are something they have not seen countless times, giving you an edge over your rival companies. They prove to be a more profitable marketing strategy as they defy convention.
Stock illustrations offer some advantages as they add a unique visual appeal and help elevate your content above the masses of clichéd stock images. They are perfect for selling something less tangible as they can efficiently capture the theme. If your business is an underdog, you can also use them to stand out. With a near-infinite variety of illustrations available online, you will surely find one that conveys your brand or message.